Apple Business - A new all‑in‑one platform for businesses of all sizes

Apple Business combines built-in mobile device management, business email and calendar services with custom domain support, and a powerful new option to reach local customer.

Built-In Mobile Device Management

Apple Business offers built-in mobile device management (MDM), facilitating a comprehensive view of an organization’s Apple devices, settings, and more from a single interface. Previously available as a subscription within Apple Business Essentials in the U.S., Apple Business is designed to make IT easy — including for small businesses without dedicated IT resources. Apple Business includes new Blueprints to easily set up devices with preconfigured settings and apps, ensuring consistency and security and enabling zero-touch deployment for employees, so that new Apple products are ready to go out of the box.

Apple Business includes options to purchase upgraded iCloud storage and support with AppleCare+ for Business, and a companion Apple Business app will allow employees to install apps for work, view colleague contact information, and request support while on the go.

Apple Business expands the availability of Apple Business Manager to more than 200 countries and regions, and supports additional device management features, including:

• Managed Apple Accounts: Company data remains secure while employee data remains private, with cryptographic separation of work and personal data on devices. Apple Business enables automated Managed Apple Account creation for new employees through integration with an identity service provider, including Google Workspace, Microsoft Entra ID, and more.
• Employee management: Create user groups by function or team to assign apps and roles. Organizations can also create custom roles to manage access exactly the way they want.
• App distribution: Easily acquire and distribute apps to employees and teams through the App Store.
• Admin API: Simplify large deployments with API access to device, user, audit, and MDM service data.

New Ways to Manage Productivity and Collaboration

Apple Business introduces fully integrated email, calendar, and directory services that are designed to make it seamless to start a new business with a professional identity. Businesses can bring their own custom domain name or purchase a new one through Apple Business, helping founders elevate communication and collaboration. These services streamline operations, with scheduling tools like calendar delegation and a built-in company directory to make it easy for employees to connect with user groups and personalized contact cards.

Brand and Location Features in One Convenient Place

Brand management tools previously available in Apple Business Connect will now be available through Apple Business, making it easier than ever for businesses to set up and manage how their brand and locations appear across Apple services and apps.

• Brand profiles: Manage brand name, logo, and key details consistently across Apple Maps, Wallet, and other features and apps.
• Rich place cards: Customize with photos, detailed location information, hours, and other useful details that display across Apple Maps, Safari, Spotlight, and more.
• Showcases and custom actions: Highlight deals, special offers, new products, or seasonal items on place cards in Maps. Add custom actions like order or reserve to direct customers to a preferred website or app.
• Location insights: Gain valuable insights into how customers discover and interact with businesses on Maps, including search, views, and taps on actions.
• Branded communications: Display branding prominently in the Mail app and on iCloud Mail to increase awareness. Branding will display with tracked orders in Wallet for a more recognizable customer experience.